A hands-on guide to writing an irresistible title.

• The 5 elements of a good title
• 3 things to avoid in a title
• More than 300 attention-grabbing titles to inspire you (+why they work)
• 16 formulas for writing powerful titles
• Simple but effective prompts and exercises to generate ideas you'd never think of
• A 3-step process to pull it all together and choose your winning title